Download e-book for iPad: Advanced Customer Analytics: Targeting, Valuing, Segmenting by Mike Grigsby

By Mike Grigsby

ISBN-10: 0749477156

ISBN-13: 9780749477158

Advanced client Analytics offers a transparent consultant to the explicit analytical demanding situations confronted by way of the retail region. The booklet covers the character and scale of knowledge acquired in transactions, relative proximity to the shopper and the necessity to visual display unit buyer behaviour throughout a number of channels. The booklet advocates a class administration process, bearing in mind the necessity to comprehend the patron approach via elasticity modelling and recommendations, in addition to specified advertising and loyalty design.

A useful, no-nonsense method of complicated eventualities is taken all through, breaking down projects into simply digestible steps. using a fictional retail analyst 'Scott' is helping to supply obtainable examples of perform. Advanced client Analytics doesn't skirt round the complexities of this topic yet deals conceptual aid to guide retail agents in the direction of making the suitable offerings for analysing their data.

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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science) by Mike Grigsby


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