By Kathy Sierra
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Imagine you’re in a video game with one aim: a bestselling services or products. the foundations? No advertising funds, no PR stunts, and it needs to be sustainably profitable. No momentary fads.
This isn't really a online game of chance. it's a video game of ability and strategy.
And it starts with a unmarried query: given competing items of equivalent pricing, advertising, and perceived caliber, why does one outsell the others?
The solution doesn’t dwell within the sustainably winning product or service. the reply lives in those that use them.
Our objective is to craft a method for growing winning clients. And that procedure is stuffed with remarkable, counter-intuitive, and astonishingly uncomplicated innovations that don’t depend on an important advertising and marketing or improvement finances. ideas often neglected through even the main well-funded, well-staffed product teams.
Every function is a key participant during this online game. Product improvement, engineering, advertising, person event, support—everyone at the crew. whether that staff is a start-up of 1. Armed with an incredibly missed technology and a special POV, we will be able to can decrease the function of success. we will construct sustainably profitable services that depend no longer on unethical persuasive advertising and marketing methods yet on supporting our clients have deeper, richer studies. not only within the moments while they’re utilizing our product yet, extra importantly, within the moments once they aren’t.
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Badass: Making Users Awesome by Kathy Sierra