By Aaron C.T. Smith,Constantino Stavros,Kate Westberg
Combining the most recent branding study with a various variety of robust case examples, this ebook unearths the leading edge recommendations of worth co-creation, personalisation and patron engagement hired through sport’s top manufacturers. in accordance with the transferable classes that emanate from those practices, Brand Fans explores and illuminates how organisations can domesticate hooked up fanatics and lifetime advocates, whereas construction model fairness exponentially within the strategy. this can be a ebook that would attract students and practitioners alike, in addition to an individual excited about smooth advertising and marketing, shopper relationships and branding.
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Combining the newest branding examine with a various variety of strong case examples, this ebook unearths the innovative thoughts of worth co-creation, personalisation and patron engagement hired by means of sport’s prime manufacturers. in response to the transferable classes that emanate from those practices, model Fans explores and illuminates how enterprises can domesticate hooked up lovers and lifetime advocates, whereas construction model fairness exponentially within the approach.
Extra resources for Brand Fans: Lessons from the World's Greatest Sporting Brands
Brand Fans: Lessons from the World's Greatest Sporting Brands by Aaron C.T. Smith,Constantino Stavros,Kate Westberg