Jordi Montaña,Isabel Moll de Alba's El poder de la marca. (Spanish Edition) PDF

By Jordi Montaña,Isabel Moll de Alba

ISBN-10: 8415735790

ISBN-13: 9788415735793

Aporta los elementos necesarios para gestionar correctamente los angeles marca, dando gran importancia al papel que tiene el diseño en su creación.
Tiene dos partes claramente diferenciadas, pero interconectadas entre sí. l. a. primera expone los principios que rigen los angeles gestión de los angeles marca para obtener notoriedad y renombre, así como una imagen de marca valorada por los consumidores y destaca l. a. aportación del diseño y de su gestión para crear los elementos de identidad de l. a. marca. En los angeles segunda parte los autores aportan fifty four ejemplos vividos personalmente de empresas e instituciones de toda clase. los angeles interrelación clara entre teoría y práctica (aunque no hay mejor práctica que una buena teoría) hacen este libro único en su especialidad.
-Es un libro eminentemente práctico, aunque con importantes aportaciones teóricas.
-Libro dirigido a un público muy amplio formado por todas las personas que en cualquier organización tienen motivación para crear una marca sólida y fuerte de su institución.
-Aporta una visión basic de l. a. estrategia de los angeles marca.

Show description

Read Online or Download El poder de la marca. (Spanish Edition) PDF

Best customer service books

Download e-book for kindle: Opportunity Screams: Unlocking the Hearts and Minds of by Tom Asacker

For many years, info used to be energy. now not from now on. the large weight of accessible info is crushing marketers and organizational leaders as they struggle to stick afloat in cutting-edge fast-moving market. at the present time, energy comes from ardour and objective, and from the power to display, interpret, and translate the flood of knowledge into actionable principles.

Customer Relationship Management: Concept, Strategy, and - download pdf or read online

Consumer courting administration (CRM) as a technique and as a know-how has undergone an awesome evolutionary trip. The preliminary technological procedure used to be through many disappointing tasks simply to work out the maturing of the underlying suggestions and functions in recent times. this day, CRM represents a technique, a collection of strategies, and a expertise that experience develop into indispensible within the glossy economic climate.

Customer Service Handbook by Valerie Lunden PDF

This booklet discusses the why, whilst and the way to provide customer support (the correct way). definitely the right method produces businesses that know the way to increase their enterprise existence and extend destiny earnings. the opposite direction produces businesses that deal with their shoppers as transitory, and within the approach turn into transitory themselves.

Download e-book for kindle: Brand Fans: Lessons from the World's Greatest Sporting by Aaron C.T. Smith,Constantino Stavros,Kate Westberg

Combining the most recent branding learn with a various variety of robust case examples, this ebook unearths the innovative recommendations of worth co-creation, personalisation and client engagement hired through sport’s best manufacturers. in line with the transferable classes that emanate from those practices, model Fans explores and illuminates how agencies can domesticate attached lovers and lifetime advocates, whereas development model fairness exponentially within the technique.

Extra resources for El poder de la marca. (Spanish Edition)

Sample text

Download PDF sample

El poder de la marca. (Spanish Edition) by Jordi Montaña,Isabel Moll de Alba


by Brian
4.5

Rated 4.18 of 5 – based on 32 votes