Jordi Montaña,Isabel Moll de Alba's El poder de la marca. (Spanish Edition) PDF

By Jordi Montaña,Isabel Moll de Alba

ISBN-10: 8415735790

ISBN-13: 9788415735793

Aporta los elementos necesarios para gestionar correctamente los angeles marca, dando gran importancia al papel que tiene el diseño en su creación.
Tiene dos partes claramente diferenciadas, pero interconectadas entre sí. l. a. primera expone los principios que rigen los angeles gestión de los angeles marca para obtener notoriedad y renombre, así como una imagen de marca valorada por los consumidores y destaca l. a. aportación del diseño y de su gestión para crear los elementos de identidad de l. a. marca. En los angeles segunda parte los autores aportan fifty four ejemplos vividos personalmente de empresas e instituciones de toda clase. los angeles interrelación clara entre teoría y práctica (aunque no hay mejor práctica que una buena teoría) hacen este libro único en su especialidad.
-Es un libro eminentemente práctico, aunque con importantes aportaciones teóricas.
-Libro dirigido a un público muy amplio formado por todas las personas que en cualquier organización tienen motivación para crear una marca sólida y fuerte de su institución.
-Aporta una visión basic de l. a. estrategia de los angeles marca.

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El poder de la marca. (Spanish Edition) by Jordi Montaña,Isabel Moll de Alba

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