Peter Thilenius,Cecilia Pahlberg,Virpi Havila's Extending the Business Network Approach: New Territories, PDF

By Peter Thilenius,Cecilia Pahlberg,Virpi Havila

ISBN-10: 1137537639

ISBN-13: 9781137537638

Contributing pioneering new examine, this cutting edge ebook proposes new
ways and instructions during which to increase the influential ‘business networks
perspective’ method of doing company. whereas earlier examine has focused
upon relationships with shoppers and providers, the authors argue that there
is a necessity to extend the outlook to incorporate different stakeholders. Taking a stand
in a large administration standpoint, chapters relate modern concerns within
industrial and foreign advertising, product innovation, and information
systems. difficult current perspectives and featuring difficult possible choices; this
volume examines quite a number examples that experience encouraged researchers to extend
the company community. to supply additional realizing, Extending the company community technique relates present and new
research to territories, applied sciences and phrases to bare novel insights, and
to motivate extra instructions for research. 

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Extending the Business Network Approach: New Territories, New Technologies, New Terms by Peter Thilenius,Cecilia Pahlberg,Virpi Havila


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